#Experience Design
A bike ride through the largest forest in the Netherlands
There's nothing wrong with the average site visit, but it leaves you wondering... what would it look like if there was more? How could we make it unforgettable?
A bike ride through the largest forest in the NetherlandsI leave the details up to you
When designing an experience, should you share all the details at the beginning or reveal along the way? There's something exciting about the suspense and uncertainty of not knowing it all in the beginning.
I leave the details up to youDreaming of Tokyo
I'm in Japan for the first time. The stories behind the details and design decisions are fascinating. A culture with thousands of years of craftsmanship, Japan has so much to be inspired by.
Dreaming of TokyoThe perfect turn
So much of designing an experience is trying to understand what the perfect turn needs to be like. You'll never reach perfect, but the perfect turn is your North Star.
The perfect turnThe allure of artisanal goods
Every Monday morning, I get a text from my dealer letting me know it's time to buy. What transforms the act of buying bread into a multi-day adventure?
The allure of artisanal goodsWhat does a space whisper?
Sometimes, what you get most out of an experience has nothing to do with what's said or explicitly done, but what's simmering in the background, subtly encouraging certain behaviors.
What does a space whisper?From tiki birds to baseball moves
The hospitality industry is full of fascinating examples of experience design. And to deliver a memorable experience, the devil is in the details.
From tiki birds to baseball movesAmbient delight
The Nest thermostat screwdriver is proof that even the most mundane, manual tasks can spark delight. How can we reconnect with someone weeks, months, or even years after delivering an experience?
Ambient delightExploring a city like a video game
Every time I travel to a city, I can't help but feel like I'm in a video game navigating levels of increasing difficulty. And to keep the game exciting, you need to feel mastery and a sense of progress.
Exploring a city like a video game